Six years of studying bioengineering led to a lot of discoveries about science, about research, and about myself. Eventually, it became clear that academia wasn’t the right path for me, so the PhD was left behind, and I became a full-time content creator and independent researcher. I developed a passion for computer science, and as I was learning, I decided to teach those topics through informational videos and projects to better my own understanding. Sharing these videos online led me to experiment with communication, growth, and attention, and to study how ideas spread and reach audiences, an insight that now shapes every approach at Viral American.

As I shared more of that work online, I started paying close attention to how information spreads on the internet. I tested how different explanations, visuals, and structures affected engagement, and measured what kept viewers watching and sharing. These experiments gave me a clear sense of how to grow an audience organically and how to design content that travels beyond niche communities.

That work led to consistent viral reach and features in publications like Business Insider and People, and it also led to startups reaching out for help with visibility, promotion, and partnerships. Viral American is a way for companies to work with me directly and apply the same distribution thinking to their products.